New Packaging for Guinness Mulitpacks
Guinness is a dark Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate, Dublin, Ireland, in 1759. Earlier this year the maker of the Guinness, Diageo, announced they would be removing the plastic carriers and shrink wrap from its multipack’s of beer. The announcement comes along with all multipacks that will be sold will have 100% recyclable and biodegradable cardboard. The new packaging appeared on shelves in Ireland in August, followed by the UK and other international markets in 2020.
Inspiration Behind Plastic Cut
The idea behind the recyclable packaging came from the growing concern for the planet, which was expressed by Sir David Attenborough’s Blue Planet 2. Diageo also stated that this change will reduce plastic packaging usage by 400 tonnes every year. Oliver Loomes, country director of Diageo Ireland, said: “Managing our environmental impact is important for the planet and the financial sustainability of our business”.
Diageo’s bottling and packaging planet, which is based in Northern Ireland, will be the first site producing the new packs, with the firm having confirmed to have infested £8 in its East Belfast plant. The new multipacks of Guinness will now come in a cardboard box. Diageo said it is investing £16m to reduce the amount of plastic used in its beer packaging as part of a drive to create more sustainable packaging in the war against single-use plastics.